In today’s world, social media seems to dominate how artists connect with their fans and grow their careers. But relying solely on platforms like Instagram, TikTok, or Facebook is a risky strategy. While social media is a powerful tool, building your own email list and website is a critical investment in your long-term success. Here are four reasons why every artist needs to take this step.
1. You Own the Platform
When you build an email list and a website, you own those assets outright. Unlike social media platforms, which can change algorithms, suspend accounts, or even disappear, your email list and website are fully under your control.
Imagine waking up one day to find your social media account has been hacked or banned. If your only way of reaching your audience is through that platform, you’ve lost your connection to them. An email list ensures that no matter what happens, you have direct access to your audience. A website acts as your professional hub—a place where fans, collaborators, and industry professionals can always find you.
2. Direct and Reliable Communication
Social media algorithms often dictate how many people see your posts, and the reach is usually much lower than you think. On the other hand, emails land directly in your audience’s inbox, giving you a higher chance of being seen. Studies show email marketing has a significantly higher engagement rate compared to social media posts.
Your website complements this by serving as a central location for updates, performance schedules, and content. Instead of relying on your followers to scroll endlessly to find your latest news, you can direct them to your website for everything they need.
3. Deeper Engagement and Monetization
Email lists allow for personalized communication with your audience. You can tailor messages based on their preferences, such as exclusive updates about upcoming projects, new releases, or special offers. This personal touch builds trust and loyalty over time.
Your website can also become a powerful tool for monetization. You can sell merchandise, tickets, courses, or even offer services directly from your site without worrying about high fees or platform restrictions. Unlike social media, where platforms often dictate the rules, your website gives you the freedom to design the user experience and maximize your revenue.
4. Future-Proof Your Career
Social media platforms are constantly changing. One day you’re gaining traction, and the next, an algorithm update limits your reach. Trends also shift, meaning today’s popular platform might not even exist in five years. Having an email list and website ensures your career isn’t tied to the rise and fall of any single platform.
A professional website also adds credibility to your brand. It positions you as a serious artist who is prepared for collaborations, media coverage, and other opportunities. It’s a powerful way to present your portfolio, showcase your expertise, and make it easy for others to work with you.
Take Control of Your Artistic Future
Building your email list and website is about more than just creating another channel to connect with your audience. It’s about taking ownership of your career, ensuring stability, and building a foundation for long-term success. Social media is an excellent tool, but it should be a part of your strategy—not the entire strategy.
If you haven’t started yet, consider taking the first step today. Build a simple website, offer a free download or exclusive content to encourage fans to join your email list, and start communicating with your audience directly. Your future self will thank you!
P.S. If you want more content like this in your inbox, click here to join the Living Opera newsletter!
